This case study explores common themes in product design, with each featured client demonstrating different aspects of makes product design unique.
Responsibilities
UX Design: UI, page layouts
Visual Design Lead
Design Presentations
Developer Collaboration
Workshop Facilitation
Quality Assurance Testing
Goals
Create logged-in experience
Enable users to customize the platform
Usable and intuitive interfaces
Enable Scalability and Flexibility
Accessible
Challenges & Strategies
Quantitative vs Qualitative Research
Workshop Facilitation Strategies
UI/UX Best Practice Iteration and Discussion
AARP Livability Index
The AARP Livability Index is an online tool that scores neighborhoods and communities across the U.S. based on how well they support quality of life.
Mobile screens
Success
Increased engagement and usability across the AARP Livability Index experience through clearer navigation, improved information hierarchy, and audience-focused content organization.
Improved stakeholder alignment and decision-making by establishing shared goals, prioritized user needs, and measurable KPIs during collaborative workshops.
Created a stronger foundation for future product enhancements by identifying technical requirements, documenting user pain points, and informing scalable UX and design system decisions.
Overview
Discovery
User Interviews & User Testing
Design Collaborators
Workshop Recap
HHMI Biointeractive Web App
Howard Hughes Medical Institute (HHMI) BioInteractive provides an engaging collection of educational resources to help 40,000 science educators around the world to increase student engagement with the sciences.
Home page wireframe and concept
Success
Provided a customized and personalized logged-in experience for users
Created a sub-brand for Biointeractive
Accessible and 508 compliant and audited by accessibility firm Deque Systems
Overview
UX Testing and Interviews
Client Feedback
Design Collaborators
Strategic Alignment Workshop
Mobile
Resource playlist
Resource library
Yext
Yext is a tech company that helps businesses manage and improve their digital presence and customer search experiences across the internet.
Store location home page
Success
Delivered production-ready designs for Yext-powered location experiences within accelerated two-week sprint cycles, including iterative stakeholder review and revision rounds.
Redesigned and continuously optimized location page templates, store locators, and directory experiences to improve scalability, usability, and consistency across hundreds of store pages. iterated and optimized Yext-powered location pages, including the homepage, locator, and directory.
Simplified the customer journey across location search and store detail experiences by improving information hierarchy, mobile usability, and navigation patterns.
Introduced early Uber integration into mobile store pages ahead of broader industry adoption, helping streamline the path from discovery to in-store purchase and improving customer convenience.
