This case study examines common themes in immersive storytelling and digital experiences. These projects were conceptual and creative, deviating from traditional site structures and using micro-interactions to enhance engagement.
Responsibilities
UX Design: UI, page layouts
Visual Design Lead
Design Presentations
Developer Collaboration
Workshop Facilitation
Quality Assurance Testing
Goals
Encourage engagement
Create compelling narrative
Gain supporters via sign-ups
Expand brand reach
Accessible
Mobile responsive
Challenges & Strategies
Start with Narrative
Visual Research
Design Approvals
Length is Relative
Micro-interactions
Getting Buy-in
Aligning Design Priorities with Front-End Developers
Common Risks
Smithsonian American Women's History Museum
Becoming Visible is the first digital exhibition from SAWHM. It's an interactive online experience that explains how women's history in U.S. history have often been overlooked, forgotten, or obsucred and what it means to make them visible.
Success
First SWAHM Digital Exhibition
Narration by Rosario Dawson and Smithsonian Curators
Featured in New York Times, launched with remarks by Jill Biden, and Lynda Carter
